S M O
Be on notice.
Social Media Optimization (SMO) is surpassing Search Engine Optimization (SEO) in getting found online.
Correction, in getting found first.
Social Media Optimization (SMO) is "the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event."*
This is not news.
The technology to have your website be crawled by Social Media platforms like Facebook?
Yah. That’s news.
SMO is the new requirement.
Here's why:
- On many platforms you appear for rank on the search engines
- You rank on the social platform itself; huge returns on mobile users, all 4.77 BILLION** of them
Social Sells.
Consumer to consumer referrals is how sales are made.
Reviews, hashtags, ratings..., all searched by 92%** of buyers before they go for the buy.
How to get it done.
Google loves a do-gooder-
Make awesome content.
Better content → more followers
More followers → peer-to-peer sharing
Sharing→ increased visiblity
High visibility and high sharing→ higher rank
Higher rank→ easily found
Get found→ get clicks
Clicks→ customers
Customers→ money
Happy customers share→ aaaaand repeat.
SMO is now, for marketing leaders, how the game of Search is played.
Be a leader.
(You thinking, "Leala, whaa? What are you talking about?"
We need to talk.)
Just call.
*Definition care of Wikipedia, **Stat via Statista.com, ***Stat and infographic via Vendasta.com