First reaction when I saw the features of Hotjar,
“Whaa?? Heatmaps, surveys, polls, all-in-one. Seems too good to be true.”

And the pricing plan?
Free.
As in- free. No credit card- nothin’.

Yah- they offer Premium Plans too, from Small Business to Enterprise, at $29/mo. and $89/mo. respectively- plus the ability to create sub-accounts at any level.

Key selling point of Hotjar:
Company data ethics.

Section of Hotjar’s Terms & Conditions of Use

April 1, 2015, Version number 2.0

4. Proprietary Rights
“… Hotjar may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, frame, create derivative works from, transfer, or otherwise use in any other way for commercial or public purposes, in whole or in part, any Data, except for the Services expressly provided herein, without your prior written approval.”

(It goes without saying- always read the Terms & Conditions of any platform or service and stay abreast of any changes to those policies.)

Given all that Hotjar has to offer; broad scale features, extreme affordability even for Solopreneurs and the ability to add sub-accounts-

Why would any business pro not use such powerful resource?