Catapult your rank in the search engines AND boost product sales with one slick piece of code?
Yes.
Use it. Here.
Easily one of the most overlooked sources of killing it in search AND customer engagement is the 404 page.
If you have a web developer or SEO company who has not mentioned this- leave them.
Leave a stellar review or give a generous shout-out on social media to a colleague, client or deserving member of your community.
You've heard it so many times because its true.
Your CMS or online store missing your favorite function?
Don't worry, it's here.